Well, if it didn’t happen to me, I wouldn’t have believed it.
I sucked at grammar in school. I think I got a B or a C in it. I REALLY struggled in college advanced grammar.
Still don’t know some of that stuff they were yacking about.
But one day I figured out this formula for writing sales letters. It took me TEN years or so to uncrack the code. I don’t know. Some how one day it just all made sense and came together.
I started getting paid to write sales letters.
Then my mentor and I ran into each other. He was trained by one of the greatest old time copywriters. Lew, then, personally trained me in writing. I already had the formula.
But he put spit and polish on it.